Skyworth announced on Aug. 25 that its first mass-produced 4K OLED TVs will soon hit the market and that it is targeting sales of 30,000 units this year. Liu Tangzhi, CEO of Skyworth's TV division, said the company has been preparing for the product launch for two years and can now go ahead with its plans after LG Display began mass production of 4K OLED panels in June.
Liu said OLED TVs can be made even thinner than LCD panels because the former are not backlit, and OLED technology also achieves deeper black levels and better contrast than other screens.
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Liu forecasts that the penetration of OLED TVs will reach 15%-20% of overall TV sales by unit and 30% of sales by value in 2020.
Liu Dan, president of Konka, which plans to begin selling 4k OLED TVs on Oct. 1, said OLED TV prices have dropped to only double the price of LCD units and now is the time to introduce such products to the market.
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Liu said OLED TVs can be made even thinner than LCD panels because the former are not backlit, and OLED technology also achieves deeper black levels and better contrast than other screens.
Liu forecasts that the penetration of OLED TVs will reach 15%-20% of overall TV sales by unit and 30% of sales by value in 2020.
Liu Dan, president of Konka, which plans to begin selling 4k OLED TVs on Oct. 1, said OLED TV prices have dropped to only double the price of LCD units and now is the time to introduce such products to the market.
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