Tesla Motors plans to unveil an electric car in early 2015 that could sell in the $40,000 range, a mainstream offering that will be key to the automaker’s future.
The car likely will go on sale in 2016 and will be crucial to the brand’s long-term survival. By moving into a higher-volume segment with a vehicle priced half as much as its other products, this latest model will truly test whether Tesla can crack into the mainstream market.
"No car company can live off 20,000-30,000 sales a year and be profitable in the long term," Koslowski said. Tesla is on pace to build about 21,000 copies of its only current vehicle, the Model S sedan. The brand hopes to double that number in 2014, when it begins production on the Model X, a minivan/SUV mashup.
![]()
Read more »![]()
![]()
![]()
![]()
![]()
![]()
![]()
![]()
![]()
![]()
![]()
The car likely will go on sale in 2016 and will be crucial to the brand’s long-term survival. By moving into a higher-volume segment with a vehicle priced half as much as its other products, this latest model will truly test whether Tesla can crack into the mainstream market.
"No car company can live off 20,000-30,000 sales a year and be profitable in the long term," Koslowski said. Tesla is on pace to build about 21,000 copies of its only current vehicle, the Model S sedan. The brand hopes to double that number in 2014, when it begins production on the Model X, a minivan/SUV mashup.
Read more »
